ZVEX is an inventor/musician who creates guitar effects pedals using early 60’s technology to produce ‘cosmic’ sounds. Because his pedals are influenced by analogue, I decided on a midcentury look.
Silkscreened, engraved and hand painted pedals add to the character of the packaging.
Creating a black & grey tee shirt/hat combo was a no brainer. A logo on the front and a url signoff on the back reinforces the brand.
A gallery concept was a clear way to display the variety of the pedals, and suggest sounds they produce. Each thumbnail gives info and pricing with mp3 file samples.