Working with local and grassroots vendors, this Berkeley CA based company offers an array of biking accessories to its clients. The design assignment was to create a logo that was playful and a surreal.
Sepia toned magazine ads with a dash of humor helped WHB gain market awareness within its industry.
Because their product offering is always evolving, WHB can modify their site working within the WordPress format.
A wide variety of the bike accessory products have the WHB logo to reinforce brand identity.