Based in LA, Pasquini Coffee Co. has been a family owned business since 1957. Because of Pasquini’s long history, I thought it fitting to use a 50’s retro design for the new logo.
CUPS & BAGS
The decision was made to let the logo be ‘hero’ on all packaging. The brown paper coffee bag compliments the company’s long history and reputation.
To boost customer loyalty, a series of embossed metal plaques were produced and given away as promotional gifts.
A full van wrap with impactful graphics helps Pasquini spread the word on the streets of LA.