In 2015, William Mitchell College of Law and Hamline University School of Law joined to form Mitchell Hamline. The new identity had to combine the 2 schools, and the client chose a typographic solution.
Designed to underscore Mitchell Hamline’s Academic professionalism, a clean aesthetic and understated logo was the appropriate solution.
Because the website had to serve several functions, content design was carefully considered. In addition, typography and color adheres to the college’s standards guidelines.
An abbreviated and accessible brochure allows for direct mail and handout distribution.