A recent startup company, Lamere has had success selling custom bikes. They combine the best parts from several vendors to create the perfect bicycle. Because the high price tag and quality, the logo had to suggest luxury. A custom font helped reinforce this.
It was important to create a mark that would look good on a bike frame. The elongated typography is clearly visible, heightening the bike’s elegant form.
A series of magazine ads with impactful photography and headlines helped Lamere gain customer awareness within the local and national biking community.
Because vans are used to transport bikes and parts in and around the Twin Cities, the branded vehicle wrap is an excellent way to advertise locally.