With full creative freedom, the owner had one challenging request: His great grandfather, Darby O’Ragen, an Irish farmer (for whom the bar is named), HAD to appear in the logo. Using his 19c photo, Darby’s face was stylized, adding a modern feel to the retro design.
It was important to produce a sign that would attract street traffic to this sports bar, located near Target Field, home of the Twins.
The owners host a number of annual sports events, ranging from benefit shows to golf opens. A variation of the logo helps to reinforce the identity.
Because many of Darby’s customers are sports’ fans, a tee shirt and cap are available.