This fusion restaurant was getting very little attention, because a first identity omitted its most unique feature –a melding of Chinese and Indian cuisine. The new solution was an icon using the shared signature ingredient: noodles.
A unique fusion of Chinese and Indian cuisine required a well organized menu. Items are listed by special dishes with a choice of protein.
The restaurant is located on an intersection that gets very little pedestrian traffic. The contrast of white and green against black emphasizes visibility.
The website required an illustrated menu and a system for ordering both online and catering services.