champion

sponsored event 

The Chain Link Challenge, a New York City urban marathon was organized and sponsored by Champion. The design needed to appeal to 20-30 year old participants.

posters

In order to help promote the event, two posters were created. Placement in key urban areas such as clubs, coffee shops and barricaded construction sites were targeted.

sports bra

Champion needed to boost their sales of sports bras. The concept used images of strong women athletes coupled with ironic copy.